Within One Challenge, we view research as foundational to all effective ministry. We define research as gathering information to make good decisions that ultimately result in the mobilization of God's people. This article identifies 20 ways that research can be used to identify needs, create relevant ministries and mobilize God's people.
Research can help make community outreach more effective.
1. Read the local newspaper seeking to understanding the community. In the formal research world, this would be called "library research"
2. Familiarize yourself with the demographic data for your community. Governmental agencies do a good job at tracking social indicators related to ethnicity, employment, education, household structure, poverty, economic, crime and other demographics. This information, I have found, is often "eye opening" and challenges our conceptions about a community.