Quantitative and Qualitative Research Methods
It is useful to understand the distinction between quantitative and qualitative Research. Both are useful, though they have different focuses and use different research methods.
Quantitative Research
- “Hard Research”
- Tends to be more objective, “empirical” and number oriented.
- Strives to answer the questions: Who? What? When? Where?
- Focus on the “facts”
Qualitative Research
- Read more about Quantitative and Qualitative Research Methods
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